Magazines : Fortune (1-year)

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from: The Time Inc. Magazine Company

List Price: $129.74

Amazon.com's Price: $29.98

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Binding: Magazine
First Issue Lead Time: 4-6 weeks
Format: Magazine Subscription
Issues Per Year: 25
Label: The Time Inc. Magazine Company
Magazine Type: Time magazine
Manufacturer: The Time Inc. Magazine Company
Number Of Issues: 26
Publisher: The Time Inc. Magazine Company
Release Date: November 23, 2001
Sales Rank: 224
Studio: The Time Inc. Magazine Company
Subscription Length: 380 days

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Editorial Review:

Product Description:
FORTUNE gets you inside. Filled with expert advice on winning in business and investing, every issue brings you closer to success. Offering practical strategies and direction, FORTUNE is a must-have to maximize results.

Amazon.com Review:
Just as Wall Street is an icon to the investment community, Fortune magazine is one to its readership, the difference being Fortune's diversified reach into the many facets of business: technology, companies, global economics, and, of course, your personal fortune. While many a narrow-focused business and investing magazine has come and gone, Fortune has grown and prospered, investing as much in content as ad space and staying in print since the 1930s. Columns include features on the marketplace, tech movers and shakers, career trends, U.S. politics, and even European business. Readers also look forward to the annually updated Fortune lists, which include the "40 Richest Under 40," "Most Powerful Women," and the "Fortune 500," an exclusive collection of companies whose employees are undoubtedly Fortune readers as well. --Mace Bainwright

Customer Reviews

Average Rating: out of 5 stars

Rating:

- Outrageous cost
I ordered the subscription at $29.98 for the year, then happened to be at a bookstore the next day and saw that the insert in the magazine had the cost at only $19.98!!! Amazon was 50% more expensive, so I immediately cancelled the subscription order from Amazon. Needless to say, I was EXTREMELY DISAPPOINTED to see that Amazon was gouging me by 50%

Rating:

- Decent magazine, but just try cancelling your subscriptions and see what happens
The articles are well done and thoughtful, and I enjoyed the magazine for the most part (except every couple of months there will be an issue with a cologne or perfume ad so soaked with perfume that it smells so strong it makes you gag to open it).

However, the big problem came when I decided to cancel my subscription (I had gotten very busy and knew I wouldn't have time to read it for about 8 months). It was set up for automatic renewal, with a specific date I had to cancel by. I was going to cancel two days before that date, but for some reason they processed the automatic renewal about a week and a half early. So my card got charged. I had to call up to talk to someone to get it cancelled and my card credited. Three weeks later, still no credit to my card. I call back. They say they will take care of it. A week later, my card gets credited for 19.99--ten dollars short what they charged me. I call back to get them to credit my remaining ten bucks. A month later, nothing. I call back. While I'm explaining to the customer service person, we get disconnected. I call back right away. I get a message saying that all customer service personnel are attending a customer service training session to improve customer service (it'd be funny if it hadn't been so infuriating) and are unavailable to take calls, so try again tomorrow. I go to the website and leave an email explaining what happened and asking them to get back to me. I get an automatic reply that says all email requests will be responded to within 2 business days. Ten days later, still no contact from them. I call back, talk to someone who says sorry about the mistake, we'll process your ten dollar credit. Two weeks later, still no credit. I call back again. They say that they sent a check instead of crediting it to my card. The check went out on September 29. I tell them I never received it. They say I have to wait 90 days. If no one cashes the check by then, I have to call back and request another check. So now I have to wait another month. And at that point, will this get solved??? No idea. Probably won't bother because I don't have time to fight over ten bucks. But I will definitely not be subscribing again, and will probably think twice about any Time Warner magazine.

Rating:

- Too many ads in the magazine
The magazine is helpful but there are too many ads. I think half of the pages are ads. At least that's how I felt.

Rating:

- Excellent magazine
Fortune is the best business magazine I've ever read. The articles are insightful and well-written--informative without being dry.

Rating:

- Coffee, tea, Forbes, or Fortune?
If you need to keep abreast of financials and business on a monthly basis, Forbes and Fortune are the two conventional choices.

I started reading Fortune - and subscribing - four years ago when I realized that the business people with whom I associated regularly simply assumed that one knew any news or analysis that broke in its pages. It fits as a must-read monthly overview in my reading habits.

Fortune represents a generally bullish and strongly pro-business perspective with just a touch of cynicism about corporate leadership and its trends. You won't find anything radical here, but you need to have read it if this kind of news, analysis, and opinion fits your job description or personal interests.

There is a smattering of 'toys for the businessperson' in each edition. For me, the highlight is Stanley Bing's delicious, irreverent, and every so slightly jaded backpage column. I routinely scan it or mail it to a relative who laughs out loud at Bing's corporate lunacy as I do.

Fortune is behind the eponymous Fortune 500 and other derivative lists. For me, one of the most valuable is the magazine's annual '500 largest corporations by revenue', though this is dictated by the scope of my own interests. Other readers will tear out or access other Fortune lists online with equal interest.

If you're in business or work with people who are, you'd better be reading Fortune or Forbes or both.


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